Change can feel exciting and reassuring at the same time. That is exactly what our recent rebrand from Dental Chicks to Keelesdale Dental is all about. We kept the warmth, skill, and neighbourly spirit that have defined our practice for years and matched them with a brand that reflects the community we serve today. If you are new to our clinic—or if you have followed us since our early “Chicks” days—this post explains why we rebranded, what remains constant, and what you can expect at your next visit.

Why We Chose a New Name

Our clinic began as Dental Chicks: an all-female practice committed to compassionate, patient-centred care. Over time, our team expanded and our services grew. Today, Dr. Gayle Wagman and Dr. Michelle Chrystal have welcomed Dr. Matthew Laski, a restorative and implant dentist, which means our original name no longer captures who we are. Keelesdale Dental—inspired by our Keele & Eglinton neighbourhood—tells patients right away where to find us and reflects our inclusive, family-friendly approach.

A name change is also an opportunity to modernize. We updated our logo, colours, and website, making them brighter, cleaner, and more accessible on every device. Behind the fresh look, however, you will still recognise the friendly voices on the phone, the same clinical team in familiar treatment rooms, and the commitment to transparency that earned your trust in the first place.

What Hasn’t Changed

1. Our People
   Dr. Wagman and Dr. Chrystal lead the practice as always, with Dr. Laski adding advanced implant and restorative skills. Our hygienists, assistants, and front-desk professionals remain the heartbeat of every appointment.

2. Our Philosophy
   We still believe dental care works best when patients feel listened to, respected, and involved in decisions about their oral health. From simple check-ups to complex treatment plans, we explain every option, answer questions in plain language, and respect your budget and timeline.

3. Our Location
   Our clinic is still at Keele Street and Eglinton Avenue West. We offer free parking, convenient public transit access, and fully accessible facilities for patients with mobility needs.

4. Our Community Focus
   Keelesdale Dental continues to support local schools, seniors’ groups, and neighbourhood events. We remain committed to multicultural care, offering services in multiple languages so you always feel at home.

What’s New and Better

• Broader Clinical Expertise
  With Dr. Laski on board, you can now receive implant placement, bone grafting, and advanced restorative procedures in-house, avoiding outside referrals and keeping your complete history under one roof.

• Streamlined Digital Workflows
  New intraoral scanners and digital X-rays reduce chair time and radiation exposure, while clear digital images make it easier to see and understand treatment recommendations.

• Patient Portal
  Our updated website includes a secure portal where you can complete forms before appointments, view upcoming bookings, and manage payments—saving time at reception.

• Fresh Interior Updates
  We have added softer lighting, ergonomic chairs, and child-friendly décor to make each visit more comfortable for every age group.

Meet the Doctors

Dr. Gayle Wagman – Family & Cosmetic Dentistry
Known for her gentle manner and meticulous approach, Dr. Wagman has provided complete family care in Toronto for more than two decades. Her favourite moment is seeing a once-anxious patient smile confidently after treatment.

Dr. Michelle Chrystal – Preventive & Family Care
Dr. Chrystal focuses on prevention and patient education. She loves explaining complex conditions in everyday language, ensuring every patient leaves knowing exactly how to keep their smile healthy.

Dr. Matthew Laski – Implants & Restorative Treatments
Dr. Laski brings advanced surgical and prosthetic expertise, helping patients regain full function and aesthetics with implants, crowns, and bridges. His collaborative style means he works closely with Dr. Wagman and Dr. Chrystal to deliver cohesive treatment plans.

A Typical Visit: What to Expect

1. Easy Booking
   Call, email, or book online through our portal. We offer early morning, evening, and some Saturday appointments to fit busy schedules.

2. Warm Welcome
   Whether you are here for the first time or the fiftieth, you will be greeted by name and invited to make yourself comfortable with complimentary water, Wi-Fi, and a kids’ play corner.

3. Thorough Assessment
   Digital X-rays and intraoral photos help us spot issues early. We screen for cavities, gum disease, bite problems, and oral cancer at every check-up.

4. Clear Conversation
   We review findings in simple terms, answer questions, and provide written treatment options—complete with timelines and fees—so you can choose confidently.

5. Comfort-Focused Care
   From topical numbing gels to calm music and blankets, we tailor each appointment to reduce anxiety. For longer procedures, we offer nitrous oxide and oral sedation.

6. Ongoing Support
   After treatment, you receive written home-care instructions, a direct line for questions, and friendly reminders for your next visit.

Services at a Glance

• Preventive cleanings and exams

• Children’s dentistry

• Tooth-coloured fillings

• Crowns, bridges, and veneers

• Dental implants and bone grafting

• Invisalign clear aligners

• Root canal therapy

• Periodontal therapy

• Teeth whitening

• Emergency appointments

Every service is delivered with evidence-based techniques and the latest materials, ensuring lasting results and a natural look.

Our Commitment to Sustainable, Inclusive Care

Modern dentistry has a responsibility to the planet and the people it serves. We use digital records to cut paper waste, choose reusable sterilization cassettes over single-use plastic where possible, and partner with eco-conscious suppliers. Inclusivity is equally important. Our multilingual staff can assist you in English, Spanish, Portuguese, and Tagalog, and our wheelchair-accessible entrance and treatment rooms help everyone receive care with dignity.

Your Role in the Rebrand

Rebranding succeeds when patients feel included. That is why we invite your feedback on everything from appointment reminders to lounge music. Tell us what you love and where we can improve. If you refer a friend or family member, remind them to mention your name—our referral thank-you program runs all year.

Looking Ahead

Keelesdale Dental’s new chapter is rooted in the same purpose that launched Dental Chicks: to make excellent oral health easy and enjoyable for every patient. With a broader team, enhanced technology, and a brand identity that speaks to our neighbourhood values, we are ready to serve you better than ever.

Let’s Keep Your Smile Bright

Ready to experience the refreshed Keelesdale Dental? Book a visit today, meet our caring team, and see how our new look can make routine dentistry feel brand new.

Call 416-651-2422 or request an appointment online, your Keele & Eglinton Dentist is here for you.